Muji opens a store at VR Bengaluru

Company: Ryohi-Keikaku Reliance India Pvt Ltd

Location: VR Bengaluru

Area: 6020 sq.ft.

Store type: Exclusive Brand Outlet

Product profile: Apparel, bags, shoes and accessories, furniture, homeware, beauty products cosmetics, stationery, electronics, bedding and travel goods.

About the company: Reliance Brands in a joint venture with Ryohin Keikaku Co Ltd has brought the Japanese lifestyle brand Muji to India. Muji comes from the Japanese phrase ‘Mujirushi Ryohin’ meaning ‘no-brand, quality goods’ is rooted in the beliefs of simplicity, flexibility and modesty. Muji aims to offer a “simple, pleasant lifestyle at reasonable prices” by making the best use of the materials while considering environmental issues. The company has over 700 stores in 27 countries including Japan.

Reliance Brands Limited is part of the Reliance Industries Group. The company began operations in October 2007 with a mandate to launch and build international and domestic brand equity in the premium to luxury segment across apparel, footwear and lifestyle business with partnership of Brooks Brothers, DC, Diesel, GAS, Hamleys to name a few.

Fibre2Fashion News Desk – India