Puma launched its first flagship store in NYC

Company: Puma SE

Location: Fifth Avenue, New York city, The USA

Area: 18,000 sq ft

Product profile: The store carries full range of Puma products including lifestyle, basketball, motorsport, golf, performance, soccer and kids. Throughout the year, the store will also feature exclusive collections designed by select brand ambassadors and athletes, and host unique events and experiences authentic to New York City.

Store design | Interiors & VM | Fixtures: With focus on cutting-edge technology and products, the store offers unique shopping experience through innovative sports engagement zones, a customisation studio and digitally connected offerings. The store also features an interactive retail space spanning in two floors, with state-of-the-art double-height storefronts across 160 feet of wrap around frontage.

About the company: Founded in 1948 by Rodolf Dassler, Puma SE- branded as Puma, is a German multinational company that designs and manufactures athletic and casual footwear, apparel and accessories for men, women and kids. Since 1 July 2013, the company has been led by former football professional Bjørn Gulden. As of 2017, the brand employs more than 13,000 people worldwide and distributes its products in more than 120 countries. (PA)

Fibre2Fashion News Desk – India