Zara opens flagship store at Westfield Stratford

Company:  Inditex Group

Location: Westfield Stratford, London

Area: 4,500 sq mts

Store design | Interiors & VM | Fixtures: The store has a two-storey façade without shop windows on the first floor, providing a transparent view of the store’s interior architectural features and collections. The store also boasts smart systems that reduce emissions and save energy, in keeping with Inditex’s eco-efficient store programme.

The store is the first in the world that offers four distinct sections, with dedicated online area joining women’s, men’s and kid’s sections. The fourth section of the store features two automated online order collection points, serviced by a concealed area able to handle 2,400 orders simultaneously, enabling shoppers to collect purchases made through Zara’s e-commerce platforms. 

The store features interactive mirrors equipped with RFID to detect the garment a customer is holding, enabling customers to see what a complete outfit will look in the mirror. There is a self-checkout area with a system that automatically identifies garments being purchased. Customers can confirm their items on a screen at self-checkout before paying with their cards or mobile phones. 

About the company:

Zara is a Spanish fast fashion, clothing and accessories retailer based in Spain. The company was founded in 1975 by Amancio Ortega and Rosalía Mera. It is the main brand of the Inditex group, the world's largest apparel retailer. The fashion group also owns brands such as Massimo  Dutti, Pull&Bear, Bershka, Stradivarius, Oysho, Zara Home, and Uterqüe.

Fibre2Fashion News Desk – India