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Christina Hendricks as new face of London Fog
26
Aug '10
Iconix Brand Group announced that Emmy Award-nominated actress Christina Hendricks will appear in its London Fog brand's fall marketing campaign.

Hendricks stars in AMC's award winning series, Mad Men, and was recently named "Best-Looking Woman In America" by Esquire magazine. The multi-media marketing campaign will debut in October issues of fashion and lifestyle magazines such as Elle, Cosmopolitan and InStyle, outdoor and online.

Christina Hendricks stated, "London Fog is a classic brand, which I love. It also ties in to Mad Men, we used London Fog in the show and this was a nice way to tie everything together. The trench is such an iconic shape for men and women. It works for anyone - it worked in the 1960s and it works now."

Hendricks was chosen for the London Fog campaign for her glamorous and sophisticated persona. The alluring black and white campaign features Hendricks posing seductively in London Fog outerwear and accessories. The campaign was created by the Iconix in-house marketing team and shot by photographer Nino Munoz in Los Angeles.

Dari Marder, chief marketing officer, London Fog, commented, "Christina has a modern appeal but also harks back to a bygone era, which perfectly complements what London Fog represents. She is sexy and gorgeous and the perfect woman to continue in London Fog's tradition of celebrity portraiture in our marketing campaigns."

London Fog categories include outerwear, handbags, footwear, luggage, children's outerwear, cold weather accessories, home, eyewear and umbrellas. The collections are available at better department stores such as Macy's and online. Past London Fog spokespeople have included Eva Longoria Parker and Tony Parker, Gisele Bundchen and Teri Hatcher.

Iconix Brand Group Inc


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