Trouser specialist Atelier GARDEUR is extending its range of sustainably produced trousers for men and women for the 2013/14 autumn/Winter collection. “Studies carried out by the market research firm Gesellschaft für Konsumforschung (GfK) prove that Atelier GARDEUR customers attach great importance to consumption with a conscience. In 2007 we launched our first Fair trade trousers onto the German market and since then we have continued to extend our range of trousers produced with social and eco responsibility.
The great demand here confirms our approach,” says Gerhard Kränzle, CEO at GARDEUR GmbH. Women’s wear presents “Social Tech”, authentic denim drainpipes that combine laser technology with ozone washing. Eco-friendly washing technology means less water, less energy and fewer chemicals are used during production. In addition to environmental aspects the company also aims to reduce the impact production has on those people involved in manufacture.
Atelier GARDEUR Women’s wear is also continuing two other successful lines: “Made in Green”, denim drainpipes made with reduced energy and water consumption as well as women’s jeans made of organic cotton, certified according to the independent Global Organic Textile Standard (GOTS). The GOTS seal stands for high ecological standards as well as the observance of social responsibility criteria all along the delivery chain – from cotton farmers through to spinning and weaving mills and from production through to logistics.
Menswear is now supplementing its successful line Fair trade-Denim with Fair trade-Cotton. New for all Fair trade lines is a Track-&-Trace-System: every pair of trousers carries a code number. If customers enter this code on the Fair trade website www.fairtrade-deutschland.de they can see all the production phases for their trousers – from the cotton farmer to the spinning and weaving mill and onwards to the cutting facility.
The independent Fair trade seal is proof that all those people contributing to production are treated responsibly and guarantees that the cotton used for the jeans was cultivated according to international Fair trade standards and processed into the final product. In addition to this, Atelier GARDEUR Menswear also offers two GOTS-certified trouser options – one in denim and one in cotton.
The Mönchengladbach-based trouser specialist GARDEUR GmbH manufactures high-quality women’s and men’s trousers with a perfect fit. The Group’s portfolio includes the brands Atelier GARDEUR, design and Thomas Rath Trousers. As Germany’s only fully integrated trousers manufacturer, GARDEUR can cover all stages of the development of trousers at its atelier, thus ensuring a high standard of craftsmanship and flexible collection control. Founded in 1920, the company employs a workforce of some 2,200 and delivers to approx. 3,000 customers worldwide.