women'secret organizes an amazing event at the Madrid Metro to encourage their fans to come out dressed in pyjamas.
Using their social networks to entice followers and fans, women'secret mobilized them to come in pajamas to the Madrid Metro station Nuevos Ministerios.
women'secret took the opportunity to show off their new collection of pajamas with models surprising travellers at the modern Madrid metro stop. A fun event to show the 150 new pajamas designed for this new season.
Many of the travellers returning home from work were also surprised to find the big surprise. women’secret organized a bed jumping event with balloons and prizes. Jump, catch a balloon and a prize was assured. The social media fans forewarned came in pajamas and were allowed two jumps, two balloons and two prizes!
Music by the young Spanish group “Cloverance” and presented by the humorist Luis Piedrahita who offered a fun pajama monologue. Accompanied by the Korean born Spanish television presenter Usun Yoon made the event ever more exciting.
The original scenario: a giant cube to simulate a bedroom covered in balloons with prizes was the enticement to join in "bed jumping", with Piedrahita and Usun Yoon egging them on to the sound of Cloverance.