Hot Tuna signs deals in Australia & New Zealand

02 Dec '11

2 min read

Hot Tuna, a leading surf wear and street wear brand, is pleased to announce that it has signed an agreement with leading wholesaler and distributor of international fashion brands, International Fashion Group Australia Pty Ltd (IFG), to represent Hot Tuna in Australia and New Zealand. International Fashion Group's dedicated Surf division will be heading up the sales, distribution and marketing for Hot Tuna with joint trading activities between both companies commencing on 1st January 2012.

David Mendels, CEO of IFG, said "We are delighted to be adding the iconic Australian surf brand, Hot Tuna, to our collection and we expect to generate great sales for this brand throughout our existing customer base of more than 300 independent retailers across Australia and New Zealand."

Francis Ball, Executive Chairman of Hot Tuna, said "We look forward to working with IFG to build a strong and profitable business for the Hot Tuna brand in Australia and New Zealand. We are developing a strategy for the Hot Tuna brand to enter into the rapidly expanding South East Asia market."

Hot Tuna (International) PLC owns the rights to the Hot Tuna brand, a progenitor of global youth fashion and one of the oldest and most iconic names in action sports, born in Australia with a heritage of authentic surf culture.

Hot Tuna (International) PLC

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