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Nitches enters licensing partnership with Dockers T-shirts & swimwear
11 Jan '06
3 min read
Quality Apparel seller Nitches Inc announced that it has entered a licensing partnership with the Dockers brand from Levi Strauss & Co. for men's swimwear, graphic t-shirts, and casual knit tops.
Nitches will leverage its 10 years of experience with Newport Blue branded men's casual clothing to design and market the new line.
Dockers t-shirts and swimwear will be developed & distributed under the guidance of lifestyle apparel pioneer Jim Jenks, founder of OP, and with the direction and support of company vice president and 25-year industry veteran Diane Ochotsky.
"Swimwear is a natural extension of Dockers San Francisco and the West Coast lifestyle which the brand purveys," said Jim Tibbs, Sr Vice-President of Dockers Men's Merchandising, Design, and Licensing. "He looks forward to the reception of these products from both their retailers and the Dockers consumer."
Paul Wyandt, President and COO of Nitches, commented, "They welcome the addition of Dockers to their growing stable of men's casual lifestyle brands and are eager to contribute further to the growth of Dockers business.
They are excited about the potential to leverage their strengths in graphics tees and swimwear to penetrate new markets and channels of distribution with this brand."
The Dockers Brand is the leader in providing comfortable and stylish casual wear and continues to expand brand offerings to provide men and women with clothes that offer versatility for an on-the-go lifestyle.
Nitches will leverage its 10 years of experience with Newport Blue branded men's casual clothing to design and market the new line.
Dockers t-shirts and swimwear will be developed & distributed under the guidance of lifestyle apparel pioneer Jim Jenks, founder of OP, and with the direction and support of company vice president and 25-year industry veteran Diane Ochotsky.
"Swimwear is a natural extension of Dockers San Francisco and the West Coast lifestyle which the brand purveys," said Jim Tibbs, Sr Vice-President of Dockers Men's Merchandising, Design, and Licensing. "He looks forward to the reception of these products from both their retailers and the Dockers consumer."
Paul Wyandt, President and COO of Nitches, commented, "They welcome the addition of Dockers to their growing stable of men's casual lifestyle brands and are eager to contribute further to the growth of Dockers business.
They are excited about the potential to leverage their strengths in graphics tees and swimwear to penetrate new markets and channels of distribution with this brand."
The Dockers Brand is the leader in providing comfortable and stylish casual wear and continues to expand brand offerings to provide men and women with clothes that offer versatility for an on-the-go lifestyle.
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