Tennis player Ellis floats apparel company Ferreira Tennis
10 Feb '06
2 min read
Ellis and Ashley Ferreira at home with their daughters
Former ATP Tour World No. 1 Doubles player Ellis Ferreira and his wife Ashley are on their mission to change the color of tennis by announcing launch of the nation's newest tennis apparel company for women and children, Ferreira Tennis.
This month Ferreira Tennis debuts more than 200 spring/summer pieces for retailers nationwide.
Colors and patterns in the Ferreira Tennis line are inspired by the tribal color palettes of Ellis' native South Africa and Ashley's classic southern influences.
In addition, Ferreira Tennis clothing places a strong emphasis on performance with the new 'No Sweat' technology, which allows a fabric to dry perspiration away from the body.
The clothes are designed to easily transition from court to street, with fashion to the hilt.
Ferreira Tennis has negotiated retail contracts with specialty sporting goods stores and many private tennis pro shops, and will appear in showrooms in New York, Los Angeles and Chicago.
Ferreira Tennis will showcase their lines at the 2006 Pacific Life Open as well as NASDAQ-100 Open.
"After years of traveling the world playing tennis, Ashley and I realized that there were very few options when it came to colorful, fashionable tennis wear especially for women and children.
Ferreira Tennis combines fashion and performance to create a versatile, functional and stylish tennis apparel line," said Ellis Ferreira, Chief Executive Officer and Chairman of Ferreira Tennis.