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Rocawear enters into new watch licensee pact with Vestal Group

21 Feb '06
2 min read

Rocawear, the preeminent lifestyle brand, announces a new licensee agreement with Vestal Group Inc, under which the company will create the Rocawear timepiece collection for both men and women.

The Vestal Group is a fashion watch company focused on the creation, branding and distribution of music, entertainment, active and lifestyle-centric based brands.

Both the men's and women's timepiece collections will be available in fall 2006. The men's collection is comprised of both a sporty line and a classic dressy collection. Both boast clean and oversized designs with straps and dials rich in texture and detail.

The women's collection consists of a fashion-forward line that mixes charms, luxe materials and plush color for an overall luxurious, yet tasteful aesthetic. Additionally the women's line will also carry a sport collection with a more casual offering designed to appeal to the woman on the go.

"We are pleased to partner with the Vestal Group as they are uniquely positioned to provide the cutting edge design consistent with the Rocawear brand," said Chief Executive Officer, Shawn "Jay Z" Carter.

"I feel strongly that the taste level and loyalty of our customer is to be respected and our timepiece collection will appeal to their fashion sense while also giving them a true classic timepiece to be worn for many years to come," he added.

"The Vestal Group is thrilled to be working with Rocawear on the new collection of watches for men and women," said Rudy Theale, President of Licensing for The Vestal Group.

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