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Hasbro to strengthen its brand in tier II cities
15 Mar '06
1 min read
Hasbro Clothing Pvt Ltd is likely to strengthen its presence in tier II cities with five more outlets in Salem, Madurai and Kozikhode by May 2006.
The owner of Gensis and Basics, Hasbro has 10 stores in tier II cities and other 13 stores are in Chennai, Bangalore and Hyderabad.
Addressing the media on the launch of its seventh store in Chennai, Suhail Sattar, Director, Hasbro, said that the company would open two more stores in Chennai, one store each in Salem, Madurai and Kozikhode, by investing Rs1.5 crore.
Men's innerwear sector is also in the pipeline, added Sattar. He said that shopping malls give the customers freedom to purchase Gensis and Basics brands from about 400 multi-brand outlets.
The company has two plants each in Bangalore and in Chennai, with a combined manufacturing capacity of 6 lakh garments a year. While the Chennai unit manufactures shirts, the plant in Bangalore produces trousers.
The owner of Gensis and Basics, Hasbro has 10 stores in tier II cities and other 13 stores are in Chennai, Bangalore and Hyderabad.
Addressing the media on the launch of its seventh store in Chennai, Suhail Sattar, Director, Hasbro, said that the company would open two more stores in Chennai, one store each in Salem, Madurai and Kozikhode, by investing Rs1.5 crore.
Men's innerwear sector is also in the pipeline, added Sattar. He said that shopping malls give the customers freedom to purchase Gensis and Basics brands from about 400 multi-brand outlets.
The company has two plants each in Bangalore and in Chennai, with a combined manufacturing capacity of 6 lakh garments a year. While the Chennai unit manufactures shirts, the plant in Bangalore produces trousers.
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