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Denim Apparel Group inks $5m media product campaign deal with GMF
22 Mar '06
2 min read
Denim Apparel Group has announced its agreement with Global Media Fund (GMF) that will provide a comprehensive $5 million nationwide product exposure campaign.
The media campaign will consist of a combination of both radio and print features.
Global in conjunction with Denim Apparel Group will develop the featured articles to brand and promote the company's clothing and apparel lines. This content will be distributed through 10,250 daily and weekly newspapers, attained through GMF cultivated relationships developed over the past 20 years.
The program also calls for nationally syndicated radio features that will promote the entire Denim Apparel Group product lines.
The radio features will be read by radio professionals and sent to over 6,600 radio stations across the US. It is expected that once the media campaign is launched, the print campaign will reach an audience of 126 million readers monthly, for 12 months, while the radio campaign will reach 450 million listeners monthly for the twelve months.
According to Eric Joffe, CEO, "We are very excited about this relationship. This deal allows us to penetrate our markets more successfully, develop strategic partnerships and increase our consumer sales.”
“This relationship will prove to be extremely successful for our company, business partners, and shareholders because it will create more brand awareness for our clothing line. It will also provide us with increased exposure in market areas with Major League Baseball teams such as san Diego, St Louis and Los Angeles where we have product kiosks at the ballparks; and facilitate the establishment of partnerships currently not accessible at this time," he added.
The Denim Apparel Group (DPGP) is a company dedicated to the 'roll – up' of the premium denim and sportswear business. With the goal of acquiring apparel companies that are currently doing sales in the 2 -- 5 million dollar range with the potential to grow in excess of 10 million in sales.
The media campaign will consist of a combination of both radio and print features.
Global in conjunction with Denim Apparel Group will develop the featured articles to brand and promote the company's clothing and apparel lines. This content will be distributed through 10,250 daily and weekly newspapers, attained through GMF cultivated relationships developed over the past 20 years.
The program also calls for nationally syndicated radio features that will promote the entire Denim Apparel Group product lines.
The radio features will be read by radio professionals and sent to over 6,600 radio stations across the US. It is expected that once the media campaign is launched, the print campaign will reach an audience of 126 million readers monthly, for 12 months, while the radio campaign will reach 450 million listeners monthly for the twelve months.
According to Eric Joffe, CEO, "We are very excited about this relationship. This deal allows us to penetrate our markets more successfully, develop strategic partnerships and increase our consumer sales.”
“This relationship will prove to be extremely successful for our company, business partners, and shareholders because it will create more brand awareness for our clothing line. It will also provide us with increased exposure in market areas with Major League Baseball teams such as san Diego, St Louis and Los Angeles where we have product kiosks at the ballparks; and facilitate the establishment of partnerships currently not accessible at this time," he added.
The Denim Apparel Group (DPGP) is a company dedicated to the 'roll – up' of the premium denim and sportswear business. With the goal of acquiring apparel companies that are currently doing sales in the 2 -- 5 million dollar range with the potential to grow in excess of 10 million in sales.
Denim Apparel Group
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