Icebreaker to open store at Toronto premium outlets

09 Jul '13

2 min read

Icebreaker, the New Zealand company that pioneered the merino wool adventure apparel category, announced that it will have a storefront at the new Toronto Premium Outlets, which will celebrate its grand opening on August 1, 2013. Located in Halton Hills, Ontario, this is Icebreaker’s first Canadian outlet store location.

“Icebreaker is excited to open our outlet location alongside so many other outstanding luxury and athletic brands in the Toronto Premium development,” said Justin Walford, Icebreaker General Manager, Canada.

“As the passionate global leaders of merino apparel, we’re excited to introduce new Torontonians to the wonders of Icebreaker merino: naturally silky-soft garments that insulate beautifully, breathe effectively, and don’t itch or hold odor.”

Icebreaker uses the world’s best merino wool, an ecologically sound high performance natural fiber, to manage the body’s micro-climate, so you feel light and free. The Toronto Premium Outlet store will feature a full range of previous seasons’ styles for men and women including Outdoor & Hiking, Snow Sports, Running & Fitness, Travel & Lifestyle, Kids and Accessories, all made from sustainably sourced merino wool.

Icebreaker currently has retail stores in Montréal and Vancouver BC (Kitsilano and West Vancouver).

About Icebreaker

Icebreaker merino clothing for the outdoors, technical sports and lifestyle includes underwear, mid layer garments, outerwear, socks and accessories for men, women and children. Icebreaker is based in Wellington, New Zealand, and is sold in more than 3000 stores in 44 countries. See icebreaker.com for more information about Icebreaker, and jeremymoon.me for more information on Icebreaker founder and CEO Jeremy Moon.

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