7300 visitors from 60 countries attend Shanghai trade show

The 9th edition was unanimously an outstanding success. With 7300 visitors from 60 countries, Interfiliere Shanghai and Shanghai Mode Lingerie reached a new milestone.

During the 2 trade shows Chinese and international industry specialists gathered to come explore the latest collections of 269 Interfiliere exhibitors and 41 lingerie and swimwear brands from Europe, Americas and Asia.

It was an stimulating show with the focus on giving the visitors a trend-inspired decorated venue laid out by product-based sectors and brands to make each visit as enjoyable and efficient as possible.

The trade shows attracted 71% Chinese visitors from 28 regions. The top regions and provinces are Guangdong, Shanghai, Zhejiang, Jiangsu, Fujian and Beijing.

This year, Guangdong province has surpassed Shanghai region with 11% confirming the growing trend of last year where Guangdong province grew with 22%. The Shanghai region remained stable and Zhejiang grew the most with +20%.

Certain regions and countries stood out this edition.

There was a growth in attendance from South America including Brazil, Argentina and Mexico.

From Eastern Europe, the organizer saw an increase from Poland and 2 new visiting countries : Bulgaria and Ukraine.

Over the last couple of years North Africa and Middle East have become more significant with a clear growth in visitors from Turkey and first time visitors from Syria and Tunisia. The visitors’ rate coming from the entire region multiplied by 3.

When looking more closely at Europe, there has been an increase from the United Kingdom, the Netherlands and Belgium. Additionally, Greece was a returning country to the trade shows. France, Italy and Spain showed a slackening in attendance.

As a significant Intimate apparel manufacturer, Sri Lanka is an important partner to INTERFILIERE Shanghai. Following the tremendous growth in 2012, Interfiliere Shanghai saw another rise of 30%. However India, Thailand and Indonesia were less numerous this year.

The increasing attendance of international visitors from 60 countries demonstrates in the growth and success of Interfiliere Shanghai and Shanghai Mode Lingerie over the last few years.

Additionally, Interfiliere Shanghai saw an increase of 10% of Heads of Design and Product Managers and a 15% growth in the attendance of Designers, which brings exhibitors a real chance to have concrete information exchanges with the creative brains behind the future collections.

With the development of the Lingerie and Swimwear sectors in China and Asia, Interfiliere Shanghai and Shanghai Mode Lingerie have become the trade shows to attend in Shanghai.

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Eurovet