Bosideng online sales exceed RMB 110mn on a single day

16 Nov '13

1 min read

Bosideng International Holdings Limited is pleased to announce that during the shopping festivities on 11th November this year, all brands under the Group recorded an aggregate online sales revenue of over RMB110 million, an increase of approximately 10% over the same period last year.

Bosideng shortlisted about 100 products for the event and launched 30 feature products according to prevailing trends to cater to the taste of the young online consumers. With tactful execution of visual positioning, product photos, graphic design, web layout as well as coupon offers, the Group successfully attracted large consumer traffic to boost its sales.

About Bosideng International Holdings Limited:

Bosideng International Holdings Limited (the “Company”, together with its subsidiaries collectively referred to as the “Group”) is the largest down apparel company in the PRC. Its top four down apparel brands, namely Bosideng, Snow Flying, Combo and Bengen together accounted for 40.1% of the PRC down apparel market.

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