Blair Corp names Shelley J Seifert to Board of Directors

21 Apr '06

3 min read

National multi-channel direct marketer of women's and men's apparel and home products, Blair Corporation announced the appointment of Shelley J. Seifert, an Executive Vice President of National City Corporation, as a new Director of the Board. The addition of Ms. Seifert increases the number of board members from nine to ten following a number of retirements over the past year.

Seifert currently serves as Executive Vice President-Best In Class at National City Corporation, one of the nation's largest financial holding companies, based in Cleveland. In her position, she is responsible for leading a team of more than 500 employees charged with executing a financial improvement initiative.

The initiative Seifert heads is examining many aspects of National City's corporate structure, including outsourcing, sales force effectiveness, back office optimization, right sizing the organizational structure, and product bundling. Before assuming her current position, Ms. Seifert served in a variety of positions at National City.

From 1994 until 2004, she was the Corporate Human Resource Director. She assumed that position after serving as the Human Resource Director for National Processing Company, a subsidiary of National City. Prior to that, she was National City's Compensation and Development Director.

"Shelley's experience in human resources and her financial acumen are two crucial assets which she brings to our board," said Craig N. Johnson, Blair Corporation Board Chairman, in announcing the appointment. "Blair's current cultural change initiative will undoubtedly benefit from her insight as will the Company's efforts to maximize our financial resources."

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