Tata International to launch new footwear brands in India

13 Feb '14

2 min read

Tata International Limited., (TIL) would be entering into the world of footwear branding with the launch of three men’s footwear brands, one women’s footwear and a wide range of children's footwear collection in India, by sometime between April and June this year, reports Business Standard.

TIL is all set to distribute US-based women’s footwear brand Aerosoles for which it has the license to design, develop and sell the brand in Europe, Africa as well as India, through several retail outlets in select cities of the country by April 2014.

In June 2014, the company is planning to launch three men’s footwear brands catering to different segments namely—Aristos, in the formal wear category, S.C.T in the comfort wear segment and Arin, in the casual wear category.

TIL has inked distribution tie-ups with retailers such as Mochi, Metro and Tata Group-owned Trent’s Westside retail chain where it would be retailing these products. For the men’s footwear brands also the firm would be initially retailing through these chains but eventually would likely open exclusive brand outlets.

TIL is also looking at reviving its own footwear retail venture Tashi, which was shut down by August last year within three years of its launch. The footwear label was launched in 2010 by the Noel Tata led Trent group, which operates the Westside stores and Star Bazaar hypermarkets.

Established in 1962, TIL of Tata Group, is a global trading and distribution company with a presence in manufacturing and supply chain integration in select businesses. The company is India’s leading manufacturer, exporter and supply chain integrator of leather and leather products working with the world’s largest brands.

To connect manufacturers and suppliers with buying houses and fashion brands, Fibre2fashion.com is coming up with an online fair on Leather “Skin Show 2014” scheduled in Mid March-2014.

Fibre2fashion News Desk - India

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