UK apparel brand Next re-opens doors in New Delhi

12 Apr '14

3 min read

NEXT, the UK based brand, re-opens its doors at Select Citywalk. Following renovations, in its new avatar, the store sports the new interior design of international NEXT stores at this exclusive brand outlet. The new fixtures, lighting design, and ambience create a new and pleasant shopping environment for customers.

With this refreshed look, NEXT makes the shopping experience more exciting, and comfortable. Popular with regular patrons prior to its closure for renovations, NEXT is now back in an all new and vibrant look. This re-launch will be followed by the opening of three more outlets in Mall of India, Noida, Shoppers Stop, Inorbit Mall, Mumbai and Phoenix Marketcity, Pune.

The store is located on the first floor, and is spread over an area of 1489 sq. ft. NEXT offers well designed, quality clothing, shoes and accessories at reasonable prices for kids and women. The store re-launches with the latest collection of Spring Summer’14. For the Women’s range, NEXT unveils a forward thinking collection for SS14 mixing key florals, sports luxe and aquatic tones.

Attention to detail is a must across clothing and accessories with embellishment and bows in abundance. While the Kidswear range is all about on bursts of colours on to clothes in a summer explosion of prints and patterns for the season.

Showcasing the best of British fashion, NEXT clothes are styled by its in-house design team to offer great style, quality and value for money with a contemporary fashion edge.

Under the women’s category, NEXT offers a wide range of formal wear, casual wear including denims, and party clothing, in addition to a complement of nightwear, shoes, handbags, belts and jewellery. In the kid’s category, apparel for infants, baby girls and boys, older girls and boys are available alongside shoes, sleepwear, and underwear.

The NEXT selection in particular also offers options of partywear dresses for younger girls. Through a series of stories each season, a collection highlighting the trends of the season along with a unique set of stylish designs, forms the storytelling pattern for the brand.

With a five city presence, in Forum Mall, Koramangala, Elante Mall, Chandigarh, Shoppers Stop, Juhu, Ambience Mall, Gurgaon, and Koregaon Mall Plaza, Pune, the brand has gathered a loyal fan base who’re fashion savvy and looking for current styles. In India, NEXT has partnered with Arvind Lifestyle Brands Ltd, through an exclusive franchise, for the Speciality Retail Division.

On the re-launch of the store, MD & CEO, Arvind Lifestyle Brands, J Suresh, said, “We are delighted to reopen the renovated NEXT store in Select City Walk Mall in Delhi. NEXT always brings the best of British Fashion to India and now customers can buy the best of British Fashion in a World Class Shopping Environment.”

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