Sudhakar Puvvada to head VF's Jeans Innovation Center

19 Sep '14

2 min read

Global clothing marketer, VF Corporation has named Sudhakar Puvvada, Vice President of its Global Jeans Innovation Center.

In this newly created role, Sudhakar Puvvada will head and oversee VF Corp’s recently established Jeanswear Innovation Center in North Carolina.

VF Corp focuses on denim advancements to benefit its jeanswear brands, including Wrangler, Lee and 7 For All Mankind and other brands at the Jeanswear Innovation Center.

Sudhakar Puvvada joins VF Corp from Ashland, Inc., where he served as Vice President, Technology Platforms.

Also, he has worked in a number of research and product development roles in the home and personal care categories, including 14 years at Unilever.

“Sudhakar will work with leaders of our global jeanswear business to combine VF knowledge with insights from external partners to build commercialization opportunities”, said Scott Baxter, Vice President, VF Corp.

He added, “His background in both technology and consumer goods will help to empower our innovation agenda and lead to sustainable, breakthrough innovations for consumers globally.”

VF introduced its Innovation Center strategy in 2013 and began to elevate innovation initiatives with existing teams to support key projects.

Now, under Puvvada’s leadership, VF will assemble teams of chemists, scientists, engineers and designers for the Innovation Center.

The knowledge acquired throughout VF’s three Centers, and the innovations that result, intend to enable VF to drive greater brand equity and value and achieve long-term growth.

VF’s two additional Innovation Centers are its Performance Apparel Innovation Center and Footwear Innovation Center.

VF Corp is in to design, manufacture, marketing and distribution of branded lifestyle apparel, footwear and accessories and has a diversified portfolio of 30 brands. (AR)

Fibre2fashion News Desk - India

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