YKK Bangladesh conducts Global Marketing Forum

27 Sep '14

2 min read

Carrying on YKK Philosophy “The cycle of Goodness” which means “No one prospers without rendering benefit to others”, YKK Bangladesh Pte Ltd. organized its 9th Global Marketing Forum in Chittagong and Dhaka, this week.

From the time of its establishment in Bangladesh, YKK is supporting Bangladeshi garment manufacturers & exporters to overcome the challenges. It regularly holds forum for garment personnel where YKK delivers the latest market information & strategies.

Such forums convey information regarding the threats & opportunities to apparel market in the world & also shares the understanding among others for the Global Buyer’s prospect in different aspect for the new era. "This Forum creates tremendous productive guidelines for the Garment Manufacturers in our region by highlighting Global trends as well as new specifications for the competitive market," according to the company.

The marketing forum was attended by about 500 professionals from the Bangladeshi readymade garment (RMG) sector. These professionals exchanged views with YKK global officials on various aspects of the industry.

Kosuke Miimi, CEO and president of YKK Bangladesh opened the event, which discussed global trends and new specifications for garment manufacturers.

Senior officials from YKK Group who participated in the discussions included Lisa Kelly, manager Global Marketing of YKK (USA) Inc; Matthieu Boulay, key account manager from YKK Europe; Ohashi Teppei, senior marketing manager from China National Marketing YKK Shanghai; Alson NG, regional marketing manager from YKK Holding Asia-Singapore; Kaori Uehara, marketing coordinator from YKK Holding Asia-Singapore; and Aya Shigematsu, design coordinator, Product Innovative team from YKK Europe Ltd.

YKK Bangladesh started its manufacturing unit in 2002 in the Dhaka Export Processing Zone. Subsequently, the company expanded its manufacturing operations in 2005 and then again in 2011. So far, the company has invested US$ 91 million, and it further plans to invest additional $79 million by 2016.

YKK Bangladesh Pte Ltd, a subsidiary of YKK Holdings Asia engaged in manufacturing of garment accessories like zipper, button, snap, hook & eye, and rivet & burr. Established in 1934 in Japan, YKK Group currently operates in around 60 countries and employs 40,000 people around the globe. (RKS)

Fibre2fashion News Desk - India

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