As part of its expansion plan, Playboy Enterprises Inc has unveiled a new range of menswear.
This new collection including men's T-shirts, jackets and swimwear will be displayed at Magic Marketplace apparel trade show in Las Vegas with Playboy's logo.
Playboy's women apparel line focuses on sexy image while cool image is suitable for men, according company official.
The theme for Playboy's forthcoming fall 2007 men's collection is "On the Prowl."