Sub-Urban brands flex muscles to enter premium denim market

07 Oct '06

1 min read

Sub-Urban Brands Inc a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry has announced a new strategic initiative to drive growth from the premium denim market, the fastest growing category in the apparel industry for the past four years.

“Sub-Urban is committed to driving shareholder growth through the acquisition of promising brands that address major opportunities in the fashion marketplace, premium denim is one of the most important segments in fashion today,” said Joseph Shortal, Sub-Urban's Chief Executive Officer.

Sub-Urban recently announced the execution of a non-binding letter of intent to acquire premium fashion denim company Reo Starr.

“The premium denim industry has seen extraordinary growth over the past four years and that growth is projected to continue,” said Mr. Shortal. “As jeans have become an increasingly acceptable component of business and evening wear, a wardrobe staple suitable for any occasion, the appetite for premium jeans has grown exponentially.”

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