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Alexandra launches new brand catalogue
10 Apr '06
2 min read
A new, bigger catalogue offering over 900 products has just been launched by Alexandra plc, the UK's leading supplier of corporate uniforms and workwear.
Alexandra's Group Sales Director, James Tucker, said, “We're very excited about 2006 and keen to build on our successes from the last year. The new product ranges in our latest catalogue have been designed to meet our customers' needs for practical but stylish, quality clothing that remains the best value for money.”
Important Acquisition
The new 258-page catalogue follows a hugely successful 2005 for the Bristol-based company. Last year, in addition to developing and growing a thriving catalogue business, Alexandra added some significant corporate accounts to its portfolio and made two key acquisitions - de Baer Corporate Clothing and Prima Corporate Wear.
de Baer is a leading brand in the corporatewear market with a formidable reputation for design and service. The company specialises in the travel and transport, financial and leisure and hospitality industries. The acquisition consolidates Alexandra's position in the important sector of tailored corporatewear. Prima is a corporate clothing company specializing in the security and transport sectors.This also extends Alexandra's presence in the Irish market through the de Baer subsidiary, Image Development Limited.
In September of 2005 the company launched its online store which is already proving popular with customers. The site features full product details for all 900 styles, live stock information, quick online registration and fantastic special offers.
Alexandra's Group Sales Director, James Tucker, said, “We're very excited about 2006 and keen to build on our successes from the last year. The new product ranges in our latest catalogue have been designed to meet our customers' needs for practical but stylish, quality clothing that remains the best value for money.”
Important Acquisition
The new 258-page catalogue follows a hugely successful 2005 for the Bristol-based company. Last year, in addition to developing and growing a thriving catalogue business, Alexandra added some significant corporate accounts to its portfolio and made two key acquisitions - de Baer Corporate Clothing and Prima Corporate Wear.
de Baer is a leading brand in the corporatewear market with a formidable reputation for design and service. The company specialises in the travel and transport, financial and leisure and hospitality industries. The acquisition consolidates Alexandra's position in the important sector of tailored corporatewear. Prima is a corporate clothing company specializing in the security and transport sectors.This also extends Alexandra's presence in the Irish market through the de Baer subsidiary, Image Development Limited.
In September of 2005 the company launched its online store which is already proving popular with customers. The site features full product details for all 900 styles, live stock information, quick online registration and fantastic special offers.
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