Priva rolls out new infant line featuring allergy free organic crib pads

12 Jul '05

1 min read

Leading manufacturer, distributor and marketer of an assortment of absorbent, waterproof textile products, Priva Inc, is pleased to announce the rollout of a new addition to Priva's line of infant products.

"As a result of parents today becoming more and more concerned about the increase in allergy and asthma among young toddlers, after extensive R&D, Priva has created an organic, chemical free crib mattress pad that the market has been asking for", says David Horowitz, President and CEO of Priva.

Priva has already secured an initial purchase order for its new line of specialty crib pads that will be shipped immediately to all 218 Babies R Us retail stores in the United States. Babies R Us is the baby division of the renowned retailer, Toys R Us.

Montreal based Priva Inc's products are sold to retailers in Canada, the US, the UK, Australia and New Zealand, with export sales representing just over 60% of sales.

Priva's products for adults are sold under the Priva and Americare labels; children's products are marketed under the "Snoozy" and "Tidy Turtle" brand names and Priva's anti-allergen products are sold under the Quorum and Zip & Block labels.

Priva Inc.

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