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Koutons emerges largest apparel chain with 999 outlets

14 Sep '07
4 min read

Gurgaon-based Apparel maker Koutons Retail India Limited, which has been an overdrive of expansion, has outsmarted the competition by building up a chain of 999 outlets across the country.

There are 23 major players in the branded apparel segment and Koutons, by far, has the largest chain with 999 outlets. It designs, manufactures and retails apparel under Koutons and Charlie Outlaw brands. Koutons plans to open 140 more outlets over the next couple of years which will take it way ahead in the competition.

In fact, the Koutons success story has a tragic background. Its promoter Mr D P S Kohli, a mechanical engineer-turned-entrepreneur, lost everything during the anti-Sikh riots in the aftermath of Indira Gandhi's assassination. Like the proverbial phoenix, Mr Kohli rose again to become a leader in his own right in the male fashion industry.

According to India Retail report Images & F&R 2007, Koutons had 500 outlets in 2006-07 as compared to the nearest competitor Raymonds' 380.

Levi's and Provogue follow with 115 and 110 outlets respectively. The company has embarked on an expansion overdrive during the current fiscal and has crossed the new landlark.

Mr. D P S Kohli, Chairman of Koutons said: "We believe that we are well positioned to capture considerable growth opportunities in Indian apparel manufacturing and retail sector."

"The key strength of our company lies in wide network of exclusive brand outlets, with low-cost sourcing capabilities, unique brand positioning, design and merchandising expertise, with a pulse on fashion, experienced and efficient management, wide apparel range and IT Infrastructure."

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