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AHG signs Tom Westman, CBS's survivor winner

25 Aug '05
3 min read

Apparel maker and marketer Apparel Holdings Group (AHG), announced that they have entered into an agreement with Tom Westman, winner of CBS's Survivor, and NYC Firefighter, as spokesman for their Caribbean Joe label.

As the new face of Caribbean Joe, Tom will represent the casual lifestyle collection, making personal appearances at department stores that sell the label, and will be featured in their 2006 advertising campaign. The first series of print advertisements will debut in consumer and trade publications early in 2006, and will feature Caribbean Joe apparel, as well as the full line of Caribbean Joe licensed products.

Westman, 41, a New York City firefighter from Sayville, New York, came to the nation's attention when he won CBS's Survivor: Palau this Spring, and was lately named as one of TV Guide's TV's Sexiest Men. Currently, he is a recently retired Lieutenant of Ladder Company 108 in Brooklyn who aided in the rescue efforts of 9/11, and is actively involved in a number of charities. During the Survivor series, he showed himself to be gregarious, practical, reliable, and competitive, all traits that coincide with the attributes of the Caribbean Joe image.

Trudy Larson, VP, Creative Director, of Apparel Holdings Group, said, "Tom is the perfect fit for Caribbean Joe label. He is Every Man- dedicated, family oriented, and real. He is someone the American public relates to and respects because of the way he played the game in Survivor -- with integrity, and his years of service as a Firefighter. He embodies the spirit of Caribbean Joe and the Caribbean Joe consumer."

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