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Apparel major PrAna extends helping hand to retailers
30 Aug '05
2 min read
Leading apparel maker in the outdoor industry, PrAna is providing 250 of its retailers renewable wind energy certificates equivalent to the electricity their stores consume.
PrAna eventually intends to bring all 1,000 of its U.S. retail customers on board, as part of its commitment to sustainable practices, according to Beaver Theodosakis, prAna's owner and founder. See website for more information.
"The word prana is synonymous with breath. Investing in wind as a natural source of power is a perfect fit for us," said Theodosakis, an avid rock climber and yoga practitioner whose company has been committed to environmental responsibility since its founding in 1992.
PrAna launched the initiative at the August Outdoor Retailer trade show in Salt Lake City, Utah, to rave reviews from retailers. Each of the initial 250 participating stores is being given signage noting that 100 percent of that store's electricity will be offset by a natural, clean renewable source.
Theodosakis notes that many large companies have begun purchasing wind power in recent years, including Hewlett-Packard, FedEx Kinko's, BP and Whole Foods to name just a few.
"Company purchase of clean, renewable energy on behalf of retailers sets a new precedent," says Theodosakis.
A study by American Demographics found that 70 percent of Americans are more likely to buy a product if the company that makes it is known to implement environmentally friendly practices. Additionally, wind power is "inflation-proof"; once a wind plant is built, the cost of its energy is known, and is not affected by fuel market price volatility.
PrAna eventually intends to bring all 1,000 of its U.S. retail customers on board, as part of its commitment to sustainable practices, according to Beaver Theodosakis, prAna's owner and founder. See website for more information.
"The word prana is synonymous with breath. Investing in wind as a natural source of power is a perfect fit for us," said Theodosakis, an avid rock climber and yoga practitioner whose company has been committed to environmental responsibility since its founding in 1992.
PrAna launched the initiative at the August Outdoor Retailer trade show in Salt Lake City, Utah, to rave reviews from retailers. Each of the initial 250 participating stores is being given signage noting that 100 percent of that store's electricity will be offset by a natural, clean renewable source.
Theodosakis notes that many large companies have begun purchasing wind power in recent years, including Hewlett-Packard, FedEx Kinko's, BP and Whole Foods to name just a few.
"Company purchase of clean, renewable energy on behalf of retailers sets a new precedent," says Theodosakis.
A study by American Demographics found that 70 percent of Americans are more likely to buy a product if the company that makes it is known to implement environmentally friendly practices. Additionally, wind power is "inflation-proof"; once a wind plant is built, the cost of its energy is known, and is not affected by fuel market price volatility.
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