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TETWP to raise fund for Breast Cancer Research
20 Dec '07
3 min read
Earlier tonight, the western industry proudly answered the question “Are you Tough Enough to Wear Pink?” with unprecedented enthusiasm. Over the past year, the esteemed Tough Enough to Wear Pink (TETWP) initiative once again inspired cowboys, cowgirls, retailers, manufacturers, and rodeos nationwide to raise awareness and a record-breaking amount of money for breast cancer research.
At the 49th annual Wrangler National Finals Rodeo – in an arena saturated in pink – the year's efforts were celebrated as the iconic American brand presented a check for $2.5 million on behalf of the entire industry to Tough Enough to Wear Pink (TETWP).
Accepted by TETWP founder Terry Wheatley, the check – more than double the funds raised in 2006 – represents the combined year-long efforts of industry players to raise money in support of research, awareness, education, screening and treatment of breast cancer for the millions of Americans affected by the disease.
With the help of the Wrangler brand, the campaign maintained the resources of dozens of veteran TETWP supporters in 2007 while also extending the roster to new industry sponsors, retailers and campaign advocates. Each year, the initiative continues to spread. In 2007, a record level of participation was generated as more than 250 local rodeos in the U.S. and Canada hosted myriad local TETWP Nights and raised money for their local breast cancer causes.
“Tough Enough to Wear Pink started as such a modest program with the critical goal of fighting a disease that affects us all,” said Karl Stressman, director of special events, Wrangler Western Wear. “It is exciting to watch it grow exponentially and to – in one short year – have more than doubled the amount of money raised for so many communities around the country.”
At the 49th annual Wrangler National Finals Rodeo – in an arena saturated in pink – the year's efforts were celebrated as the iconic American brand presented a check for $2.5 million on behalf of the entire industry to Tough Enough to Wear Pink (TETWP).
Accepted by TETWP founder Terry Wheatley, the check – more than double the funds raised in 2006 – represents the combined year-long efforts of industry players to raise money in support of research, awareness, education, screening and treatment of breast cancer for the millions of Americans affected by the disease.
With the help of the Wrangler brand, the campaign maintained the resources of dozens of veteran TETWP supporters in 2007 while also extending the roster to new industry sponsors, retailers and campaign advocates. Each year, the initiative continues to spread. In 2007, a record level of participation was generated as more than 250 local rodeos in the U.S. and Canada hosted myriad local TETWP Nights and raised money for their local breast cancer causes.
“Tough Enough to Wear Pink started as such a modest program with the critical goal of fighting a disease that affects us all,” said Karl Stressman, director of special events, Wrangler Western Wear. “It is exciting to watch it grow exponentially and to – in one short year – have more than doubled the amount of money raised for so many communities around the country.”
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