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BJS Group to market Enyce sportswear & accessories
16 Sep '05
2 min read
Innovative clothing producer of sportswear and accessories for men and women The Enyce Clothing Company ('Enyce') announced that it has reached an agreement in principle with BJS Group to design and manufacture a full line of sportswear, activewear, outerwear, newborn, layette, infants and swimwear for boys and girls.
Exuding authenticity and exceptional quality, the Enyce boys and girls apparel line will represent a full lifestyle offering, featuring the most innovative fashion denim with unique functional treatments and applications, novelty logo inspired tops, and fashion forward knits and wovens.
The new collection will launch to the trade in September 2005, with the line appearing at better specialty and department stores nationwide with the Spring 2006 collection. 'Bringing Enyce's style, design and innovation to the kidswear market is a natural progression for the brand,' said Karen Murray, group president, Menswear for Liz Claiborne Inc. 'They are excited to be collaborating with BJS Group for the Enyce children's line. Their longstanding experience in creating trend-setting fashion apparel for kids will be an invaluable asset as we work to establish the collection.'
Commenting on the announcement, Sion Betesh, chief executive officer and managing member of BJS Group, said, 'This exciting partnership couldn't have come at a better time for both their retail partners and their fashion savvy consumers. The impact and trend setting pace that the Enyce brand has had and continues to enjoy in our marketplace is quite evident, and they look forward to presenting Enyce's unique point of view to the ever-exploding children's fashion apparel market.'
Exuding authenticity and exceptional quality, the Enyce boys and girls apparel line will represent a full lifestyle offering, featuring the most innovative fashion denim with unique functional treatments and applications, novelty logo inspired tops, and fashion forward knits and wovens.
The new collection will launch to the trade in September 2005, with the line appearing at better specialty and department stores nationwide with the Spring 2006 collection. 'Bringing Enyce's style, design and innovation to the kidswear market is a natural progression for the brand,' said Karen Murray, group president, Menswear for Liz Claiborne Inc. 'They are excited to be collaborating with BJS Group for the Enyce children's line. Their longstanding experience in creating trend-setting fashion apparel for kids will be an invaluable asset as we work to establish the collection.'
Commenting on the announcement, Sion Betesh, chief executive officer and managing member of BJS Group, said, 'This exciting partnership couldn't have come at a better time for both their retail partners and their fashion savvy consumers. The impact and trend setting pace that the Enyce brand has had and continues to enjoy in our marketplace is quite evident, and they look forward to presenting Enyce's unique point of view to the ever-exploding children's fashion apparel market.'
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