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REI Halo (+25°F) wins Best Adventure Gear Award for 2009
04 Feb '09
2 min read
Recreational Equipment Inc has been selected as a National Geographic Adventure (NGA) magazine 2009 “Best of Adventure Award” winner for its newly-introduced REI Halo (+25°F) sleeping bag series.
Each year outdoor gear is nominated by NGA's Retail Advisory Board and analyzed and evaluated by NGA's editors.
“We are thrilled with the new sleeping bag designs and look forward to continuing to bring innovative, award-winning gear and apparel to our customers,” said Lee Fromson, REI's vice president of REI Gear & Apparel. “We're honored and encouraged by this recognition by NGA, particularly as we believe it validates our efforts to ensure customer comfort.”
The award recognizes REI for adopting the EN 13537 temperature test methodology and specifically calls out the REI Halo, the company's premium down sleeping bags. Halo is one of four sleeping bag collections in the 2009 line that includes premium down (REI Halo), down (REI Radiant), premium synthetic (REI Aura) and synthetic (REI Zen) bags for men and women ranging in temperature ratings from +10°F, +25°F and +40°F.
Last June, REI announced its plans to incorporate the European Norm (known as EN 13537) into its new backpacking bags (available Spring 2009). EN 13537 is a temperature testing methodology developed and used as a standard for product sold in Europe. The EN method provides real-world ratings and allows customers to compare EN-rated bags, making it easier for customers to make informed decisions when selecting a sleeping bag.
Each year outdoor gear is nominated by NGA's Retail Advisory Board and analyzed and evaluated by NGA's editors.
“We are thrilled with the new sleeping bag designs and look forward to continuing to bring innovative, award-winning gear and apparel to our customers,” said Lee Fromson, REI's vice president of REI Gear & Apparel. “We're honored and encouraged by this recognition by NGA, particularly as we believe it validates our efforts to ensure customer comfort.”
The award recognizes REI for adopting the EN 13537 temperature test methodology and specifically calls out the REI Halo, the company's premium down sleeping bags. Halo is one of four sleeping bag collections in the 2009 line that includes premium down (REI Halo), down (REI Radiant), premium synthetic (REI Aura) and synthetic (REI Zen) bags for men and women ranging in temperature ratings from +10°F, +25°F and +40°F.
Last June, REI announced its plans to incorporate the European Norm (known as EN 13537) into its new backpacking bags (available Spring 2009). EN 13537 is a temperature testing methodology developed and used as a standard for product sold in Europe. The EN method provides real-world ratings and allows customers to compare EN-rated bags, making it easier for customers to make informed decisions when selecting a sleeping bag.
Recreational Equipment Inc
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