Divisions of Signature Styles & Spiegel join Zadspace

18 Dec '09

2 min read

Zadspace, Inc. announces Spiegel and Newport News (divisions of Signature Styles, LLC) have successfully completed a three-month pilot program and become the newest members of Zadspace's distribution network, which now has a capacity in excess of one million impressions per month. Zadspace campaigns are dynamically controlled by the proprietary Dimensional Modeling Engine (DME). The modeling engine analyzes Zad recipients based on a proprietary set of dimensions and selects the most relevant offer for that individual.

Leading multichannel retailers, Spiegel and Newport News have provided affordable luxury in women's apparel and furniture for over 100 years. Both brands fulfill a large majority of their sales via home delivery, and through their partnership with Zadspace will deliver Zads on outgoing parcels.

During the three-month test period, Zadspace distributed 36 separate campaigns on Spiegel's and Newport News' packages. During that time, the brands determined the integration of the Zadspace solution into warehouse operations had "no significant effect on our distribution operation."

"We were shocked by how easily we integrated Zadspace into our regular operations," said Parker Block, VP Marketing and E-Commerce for Signature Styles, LLC. Block added, "In fact, we see so much value with Zadspace, we will be advertising in the Zadspace network in 2010."

"The considerable consumer diversity gained through our partnerships with Spiegel and Newport News allows the DME to pinpoint the most relevant impression for consumers with even finer precision," added James Ho, Vice President of Products and co-founder of Zadspace.

Zadspace Inc

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