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Luxury brand returns to Russian market
18 May '10
1 min read
During the global economic meltdown, top designer garment brands, which had shut down their Russia-based retail outlets, are coming back into the Russian market.
Before the onset of 2014, Italian brand 'Diesel', in collaboration with Li-Lu, a showroom that promotes brands such as Furla, Patrizia Pepe and others, is planning to open 30 outlets in Moscow and regional Russia.
On the other hand, UK-based Alexander McQueen and Stella McCartney are in talks with Bosco di Ciliegi to launch exclusive or mono-brand boutiques in Moscow, said, Bosco Head, Mikhail Kusnirovich.
As compared to last year, when sales of international luxury brands dropped by 8 percent, experts expect that by the end of 2010 there will be an increase of 4 percent, with Russian sales expecting to touch 10-15 percent.
Last March, all of Russia-based Diesel brand outlets had shut down. But in 2011, Moscow will witness the launch of a new Diesel outlet, said Diesel brand manager, Alla Fentisova of Li-Lu showroom.
Also, as they incurred losses, Vintage Technology that represents Diesel in Russia along with Miss Sixty, Energie, Killah and others had given up on franchise outlets.
Before the onset of 2014, Italian brand 'Diesel', in collaboration with Li-Lu, a showroom that promotes brands such as Furla, Patrizia Pepe and others, is planning to open 30 outlets in Moscow and regional Russia.
On the other hand, UK-based Alexander McQueen and Stella McCartney are in talks with Bosco di Ciliegi to launch exclusive or mono-brand boutiques in Moscow, said, Bosco Head, Mikhail Kusnirovich.
As compared to last year, when sales of international luxury brands dropped by 8 percent, experts expect that by the end of 2010 there will be an increase of 4 percent, with Russian sales expecting to touch 10-15 percent.
Last March, all of Russia-based Diesel brand outlets had shut down. But in 2011, Moscow will witness the launch of a new Diesel outlet, said Diesel brand manager, Alla Fentisova of Li-Lu showroom.
Also, as they incurred losses, Vintage Technology that represents Diesel in Russia along with Miss Sixty, Energie, Killah and others had given up on franchise outlets.
Fibre2Fashion News Desk - India
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