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Debut of DIESELTURBODENIM
05 Aug '10
2 min read
An exclusive partnership between iconic denim brand DIESEL and ISKO the world's leading denim manufacturer, has inspired the creation of the new Turbotech – and it's sure to make an impression!
The ISKO patented Turbotech technology means denim can now evolve to fit the body's movements, adapting to the wearer's lifestyle. It will take on the shape of a wallet, MP3 player, keys – anything, in fact, you carry around in the pockets of your jeans – customising your denim garment and making it truly one of a kind!
With the special weave and indigo dyeing process, the garments quickly take on a vintage, stone-washed effect look that's always changing. After a few washes the garments fade and start to reflect the unique imprint of their wearer. Watch out – your denim will reveal who you really are!
“This incredible, innovative fabric, developed in collaboration with ISKO, allows denim to live and change according to the wearer's lifestyle. It's a real second skin – enjoy it!” says enthusiast Renzo Rosso, president and founder of DIESEL.
In the words of ISKO Brand Manager Marco Lucietti, “It's a great honour for us to be part if this prestigious collaboration. Turbotech is an incredible innovation, as it's not just limited to functional performance – it allows us to create a new aesthetic concept, one that's perfect for a lifestyle brand like Diesel. It's a great success for our Turbotech technology, and allows ISKO to enhance its market profile as an ingredient brand offering high added value.”
DIESELTURBODENIM will be given its international debut at Bread & Butter from 7 to 9 July, in the DIESEL booth, Denim Base Area, Tent D44, with a specially-designed display unit. Relax and enjoy the show – your turbo Denim will have a front-row seat!
The ISKO patented Turbotech technology means denim can now evolve to fit the body's movements, adapting to the wearer's lifestyle. It will take on the shape of a wallet, MP3 player, keys – anything, in fact, you carry around in the pockets of your jeans – customising your denim garment and making it truly one of a kind!
With the special weave and indigo dyeing process, the garments quickly take on a vintage, stone-washed effect look that's always changing. After a few washes the garments fade and start to reflect the unique imprint of their wearer. Watch out – your denim will reveal who you really are!
“This incredible, innovative fabric, developed in collaboration with ISKO, allows denim to live and change according to the wearer's lifestyle. It's a real second skin – enjoy it!” says enthusiast Renzo Rosso, president and founder of DIESEL.
In the words of ISKO Brand Manager Marco Lucietti, “It's a great honour for us to be part if this prestigious collaboration. Turbotech is an incredible innovation, as it's not just limited to functional performance – it allows us to create a new aesthetic concept, one that's perfect for a lifestyle brand like Diesel. It's a great success for our Turbotech technology, and allows ISKO to enhance its market profile as an ingredient brand offering high added value.”
DIESELTURBODENIM will be given its international debut at Bread & Butter from 7 to 9 July, in the DIESEL booth, Denim Base Area, Tent D44, with a specially-designed display unit. Relax and enjoy the show – your turbo Denim will have a front-row seat!
ISKO, Sanko group
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