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Oakley is moving forward with Rory McIlory
03 Dec '10
3 min read
Oakley Inc announced that pro golfer Rory McIlroy will rely on the company's unrivaled performance golf apparel and eyewear as he continues to make his mark in the sport, advancing a promising career. A native of Northern Ireland, McIlroy currently ranks 10th in the Official World Golf Rankings.
“Our partnership with Rory is a deliberate step toward Oakley becoming a recognized and respected golf performance apparel brand,” said Scott Bowers, SVP of Global Marketing and Brand Development at Oakley. “Golf pros respect the unbeatable performance of Oakley apparel and eyewear, and we are honored that Rory has chosen to rely on Oakley technology as he advances his phenomenal career. It is a testament to the dedication that drives our innovation as we bring the ultimate in performance, comfort and style to golfers who demand the very best,” Bowers concluded.
“When I considered teaming up with a new apparel sponsor, I looked at all the alternatives, but kept coming back to Oakley because the truth is, other brands just can't compete,” said McIlroy. “Oakley is as ambitious as I am and they suit my style perfectly. I look forward to becoming an ambassador for Oakley in the golf industry,” concluded McIlroy.
Oakley is the industry leader in sport-specific eyewear for golf, and the company currently has hundreds of professionals worldwide relying on its products. The company has applied substantial resources to perfecting its golf apparel line. Arguably one of the most influential young players in the game, McIlroy will further extend Oakley brand recognition as the company solidifies its position in providing premium performance products.
“Rory will take advantage of the latest innovations in Oakley golf apparel,” said Raphael Peck, VP of Global Apparel, Footwear and Accessories at Oakley. “Our golf apparel technology includes hyper levels of moisture management, ensuring 18 holes of cool, dry comfort. We engineer weather protection that ranges from UV shielding to breathable water resistance, so Rory can face the harsh elements that come into play when he is out on the tour. Fit and freedom of movement are critical performance issues, so Rory will utilize Oakley golf pants engineered with four-way stretch that allows maximized torque rotation while reducing friction and eliminating abrasion.”
Peck added, “As Oakley gains worldwide recognition in golf apparel technologies, the company will continue to lead in style innovation. Rory strives for greatness while bringing the kind of irreverence that makes for a true original — someone who respects the game but refuses to accept conventional ideas of style and possibility — so he is a perfect fit for the Oakley brand. The art that wraps our science allows golfers like Rory to express their originality with confidence that gives a performance edge. Oakley brings style and technical excellence that lets players push the limits of possibility,” Peck concluded.
On and off the course, McIlroy faces numerous visual challenges that must be addressed with corrective lenses, glare reduction and impact protection. By teaming with Oakley, he now has access to the latest technologies in optical innovation including Oakley True Digital corrective lenses, HDPolarized technology and High Definition Optics (HDO).
McIlroy made his mark in the United States in April 2010 when he won the Quail Hollow Championship on the PGA Tour. With that victory, he joined Tiger Woods, Phil Mickelson and Seve Ballesteros as the only golfers since 1970 to win on the PGA before turning 21. He will be back on American soil and sporting all his new Oakley gear at the Chevron World Challenge in Thousand Oaks, California, from December 2nd to the 5th, 2010.
“Our partnership with Rory is a deliberate step toward Oakley becoming a recognized and respected golf performance apparel brand,” said Scott Bowers, SVP of Global Marketing and Brand Development at Oakley. “Golf pros respect the unbeatable performance of Oakley apparel and eyewear, and we are honored that Rory has chosen to rely on Oakley technology as he advances his phenomenal career. It is a testament to the dedication that drives our innovation as we bring the ultimate in performance, comfort and style to golfers who demand the very best,” Bowers concluded.
“When I considered teaming up with a new apparel sponsor, I looked at all the alternatives, but kept coming back to Oakley because the truth is, other brands just can't compete,” said McIlroy. “Oakley is as ambitious as I am and they suit my style perfectly. I look forward to becoming an ambassador for Oakley in the golf industry,” concluded McIlroy.
Oakley is the industry leader in sport-specific eyewear for golf, and the company currently has hundreds of professionals worldwide relying on its products. The company has applied substantial resources to perfecting its golf apparel line. Arguably one of the most influential young players in the game, McIlroy will further extend Oakley brand recognition as the company solidifies its position in providing premium performance products.
“Rory will take advantage of the latest innovations in Oakley golf apparel,” said Raphael Peck, VP of Global Apparel, Footwear and Accessories at Oakley. “Our golf apparel technology includes hyper levels of moisture management, ensuring 18 holes of cool, dry comfort. We engineer weather protection that ranges from UV shielding to breathable water resistance, so Rory can face the harsh elements that come into play when he is out on the tour. Fit and freedom of movement are critical performance issues, so Rory will utilize Oakley golf pants engineered with four-way stretch that allows maximized torque rotation while reducing friction and eliminating abrasion.”
Peck added, “As Oakley gains worldwide recognition in golf apparel technologies, the company will continue to lead in style innovation. Rory strives for greatness while bringing the kind of irreverence that makes for a true original — someone who respects the game but refuses to accept conventional ideas of style and possibility — so he is a perfect fit for the Oakley brand. The art that wraps our science allows golfers like Rory to express their originality with confidence that gives a performance edge. Oakley brings style and technical excellence that lets players push the limits of possibility,” Peck concluded.
On and off the course, McIlroy faces numerous visual challenges that must be addressed with corrective lenses, glare reduction and impact protection. By teaming with Oakley, he now has access to the latest technologies in optical innovation including Oakley True Digital corrective lenses, HDPolarized technology and High Definition Optics (HDO).
McIlroy made his mark in the United States in April 2010 when he won the Quail Hollow Championship on the PGA Tour. With that victory, he joined Tiger Woods, Phil Mickelson and Seve Ballesteros as the only golfers since 1970 to win on the PGA before turning 21. He will be back on American soil and sporting all his new Oakley gear at the Chevron World Challenge in Thousand Oaks, California, from December 2nd to the 5th, 2010.
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