Arrow launches a new line of 'Body-Tailored Suits'

13 Dec '10

2 min read

Arrow has launched a new collection of Suits called “Body-Tailored Suits” to compliment the stature of the Indian Man. An analysis of the Indian population data in the current study shows that a mere 20% of the population matches the dimensions of an 'average figure'! So what happens to the rest 80% of the Indian males who do not confirm to the European fits, which most of the Indian apparel brands use to dress up Indian men?

Even for men, its not just about size, its about the shape as well. The shape is characterized in a person's torso by a little known factor called “Drop Value” which is the ratio between the shoulders and the waist. The more prosperous we get, the more it reflects as a bulge around the middle, throwing European system of Drop Value out of order.

Arrow has come out with a range of suits with the perfect blend of European style for Indian body and this can be proven with their newly instilled features that they have researched and imported in from across the world: Helsa Shoulder Pads from Germany to accentuate the broad shoulders, Laniere De Picardie chest canvas from France to shape the chest and bring out the proverbial V-Chest and Guterman Thread to hold it all together with enough flexibility.

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