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'All About You…All About Savings' featuring Roaman's new look
25 Jan '11
2 min read
Roaman's, a Redcats USA plus-size women's apparel brand and fashion leader in the plus-size market, announced the launch of its “All About You…All About Savings” campaign featuring a new Roaman's a new look that showcases feminine to glam at affordable prices.
Roaman's style, expert fit and unbeatable values have not changed, but the brand's new logo and more modern assortment of trend-setting fashions help prove this well-known women's brand is finding opportunities to connect with its customers and appeal to a broader audience. As part of the transformation, Roaman's will introduce plussize models in its catalogs and online, as well as fresh creative including backgrounds, hair and makeup, and poses. In addition, Roaman's product quality has improved through fit, fabric, workmanship and details, all at the same reasonable prices customers have come to expect.
“We want to be the fashion magazine and website that women go to for must-have products, styling tips and fashion advice,” said Blanca Vera, SVP, General Brand Manager for Roaman's. “Customers will still find all of their favorites, along with a selection of new styles from dressy to casual that fit every woman's lifestyle.”
A plus-size fashion leader for more than 100 years, Roaman's was created for the woman who appreciates style and true value. Roaman's offers glamorous dresses and outerwear, classy suits, great denim looks, casual options and fabulous shoes. The brand also provides romantic intimate apparel from its exclusive Comfort Choice collection.
Redcats USA is a dynamic, multi-channel, web-driven home-shopping leader, with numerous successful brands in its portfolio: AVENUE, Woman Within, Jessica London, Roaman's, KingSize, and BrylaneHome sold on OneStopPlus.com, The Sportsman's Guide and The Golf Warehouse.
Roaman's style, expert fit and unbeatable values have not changed, but the brand's new logo and more modern assortment of trend-setting fashions help prove this well-known women's brand is finding opportunities to connect with its customers and appeal to a broader audience. As part of the transformation, Roaman's will introduce plussize models in its catalogs and online, as well as fresh creative including backgrounds, hair and makeup, and poses. In addition, Roaman's product quality has improved through fit, fabric, workmanship and details, all at the same reasonable prices customers have come to expect.
“We want to be the fashion magazine and website that women go to for must-have products, styling tips and fashion advice,” said Blanca Vera, SVP, General Brand Manager for Roaman's. “Customers will still find all of their favorites, along with a selection of new styles from dressy to casual that fit every woman's lifestyle.”
A plus-size fashion leader for more than 100 years, Roaman's was created for the woman who appreciates style and true value. Roaman's offers glamorous dresses and outerwear, classy suits, great denim looks, casual options and fabulous shoes. The brand also provides romantic intimate apparel from its exclusive Comfort Choice collection.
Redcats USA is a dynamic, multi-channel, web-driven home-shopping leader, with numerous successful brands in its portfolio: AVENUE, Woman Within, Jessica London, Roaman's, KingSize, and BrylaneHome sold on OneStopPlus.com, The Sportsman's Guide and The Golf Warehouse.
Redcats USA
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