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Breath Thermo (heating fabric) wins Runner's World ispo-Award
23 Feb '11
2 min read
Mizuno´s new 'Breath Thermo' collection has won a renowned Runner's World ispo-Award 2011 - in the 'Running Apparel' category.
The award of the world´s biggest running magazine has three categories 'Hardware', 'Electronic' and 'Textile'. Runner's World will distribute the award during German trade show winter_ispo 2011, to HIROSHI SAKO - Mizuno's European Apparel Business Manager.
The expert jury screens all innovations, concepts and new products which will be presented during ispo. Central criteria for the 2011 awards were outstanding innovation, suitability for daily use and its selling potential. Furthermore, the product should descend from a successful product line, have a good price/performance ratio, a non-standard design, innovative materials and an innovative production, be durable and of high quality. 'Breath Thermo' fulfilled all these criteria.
The Japanese sporting goods company with more than 100 years history has established itself with numerous innovations, convincing concepts and a clear strategy as one of the leading running brands in Europe. 'Breath Thermo' is the first sports fabric that generates heat. It absorbs moisture and turns it into heat energy. It does not only keep you warm but warms you actively. Moreover it keeps the body dry, acts as a deodorant, neutralizes acid and alkaline, controls the pH value and is gentle to the skin.
The award of the world´s biggest running magazine has three categories 'Hardware', 'Electronic' and 'Textile'. Runner's World will distribute the award during German trade show winter_ispo 2011, to HIROSHI SAKO - Mizuno's European Apparel Business Manager.
The expert jury screens all innovations, concepts and new products which will be presented during ispo. Central criteria for the 2011 awards were outstanding innovation, suitability for daily use and its selling potential. Furthermore, the product should descend from a successful product line, have a good price/performance ratio, a non-standard design, innovative materials and an innovative production, be durable and of high quality. 'Breath Thermo' fulfilled all these criteria.
The Japanese sporting goods company with more than 100 years history has established itself with numerous innovations, convincing concepts and a clear strategy as one of the leading running brands in Europe. 'Breath Thermo' is the first sports fabric that generates heat. It absorbs moisture and turns it into heat energy. It does not only keep you warm but warms you actively. Moreover it keeps the body dry, acts as a deodorant, neutralizes acid and alkaline, controls the pH value and is gentle to the skin.
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-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
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