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Prospects of sportswear market remain promising, ANTA Chairman
26 May '11
2 min read
ANTA Sports Products Limited is pleased to announce that its 2011 Q4 Trade Fair in April achieved 25% growth in order value from the previous year while the Average Selling Price of footwear and apparel recorded double-digit growth. The outstanding results are testimony to ANTA Sports' strongbrand equity and the professional yet fashionable image of its products.
Leveraging its solid portfolio of sponsorship and endorsement resources, the Company has further expanded its Chinese Olympic Committee licensed product series, women sports product series and basketball product offerings in tandem with a host of targeted marketing campaigns.
The Company is also ready to step up product differentiation by applying to its winter collection the advanced technology by well-known international consultancies such as Teflon of DuPontand 3M Thinsulate Ultra. With enhanced functionality and quality, the new collection not only meets the winter needs of customers from different regions, but enable us to remain competitive amid inflationary pressures. Apart from providing training on products and store display, the Company continues to optimise its distribution channel management by setting up "Model Store" at the Trade Fair to demonstrate the major products of the season as a way to improve distributors' and franchisees' knowledge about product display and varieties available.
Chairman and CEO of ANTA Sports, Mr. Ding Shizhong, said, “The remarkable performance in the 2011 Q4 Trade Fair was the result of not only the popularity of the ANTA brand, but also our effective supply chain network, comprehensive network and retail management system, quality performance-based products and advanced innovation capabilities. Looking forward, the prospects of the sportswear market remain promising. We are determined to further enhance our competitive edge in the mass market so as to expand our market share and improve the desirability of the ANTA brand.”
As one of the leading branded sportswear enterprises in China, ANTA Sports Products Limited primarily designs, develops, manufactures and markets sportswear, including sports footwear, apparel and accessories.
Leveraging its solid portfolio of sponsorship and endorsement resources, the Company has further expanded its Chinese Olympic Committee licensed product series, women sports product series and basketball product offerings in tandem with a host of targeted marketing campaigns.
The Company is also ready to step up product differentiation by applying to its winter collection the advanced technology by well-known international consultancies such as Teflon of DuPontand 3M Thinsulate Ultra. With enhanced functionality and quality, the new collection not only meets the winter needs of customers from different regions, but enable us to remain competitive amid inflationary pressures. Apart from providing training on products and store display, the Company continues to optimise its distribution channel management by setting up "Model Store" at the Trade Fair to demonstrate the major products of the season as a way to improve distributors' and franchisees' knowledge about product display and varieties available.
Chairman and CEO of ANTA Sports, Mr. Ding Shizhong, said, “The remarkable performance in the 2011 Q4 Trade Fair was the result of not only the popularity of the ANTA brand, but also our effective supply chain network, comprehensive network and retail management system, quality performance-based products and advanced innovation capabilities. Looking forward, the prospects of the sportswear market remain promising. We are determined to further enhance our competitive edge in the mass market so as to expand our market share and improve the desirability of the ANTA brand.”
As one of the leading branded sportswear enterprises in China, ANTA Sports Products Limited primarily designs, develops, manufactures and markets sportswear, including sports footwear, apparel and accessories.
ANTA Sports Products Limited
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