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Baby BuyBuys is now Poquito Spoiled

21 Dec '05
2 min read

aida Santana-Ha established baby BuyBuys in September 2003, her clothing company filled a niche. More than two years later, it still does - and with the company's growth has come a new image: Baby BuyBuys is now Poquito Spoiled (http://www.poquitospoiled.com).

The new name gives a clue about Santana-Ha's market. Focusing on children's apparel, Poquito Spoiled offers tops embroidered with English, Spanish and bilingual Spanish-English sayings like "Poquito Spoiled," "Que Chulo," "So Pretty," and "If you think I'm a cutie, you should see my Abuelita!"

Santana-Ha hit on the idea for Poquito Spoiled after her first daughter was born. There were plenty of adorable clothes available for infants, but Santana-Ha felt they were missing something. She wanted her daughter, to whom she spoke only Spanish and her husband spoke only English, to be able to wear tops that spoke out about her bilingual and bicultural heritage.

"Being in Southern California, I thought for sure I would find something with some Spanish on it, but I was wrong," said Santana-Ha. "So I took it upon myself to create shirts that reflect my daughter's dual immersion environment. Many of the sayings on the shirts are a reflection of how I feel or things I may say to her. Those same sayings came out naturally with our new 'la reina de la casa' (queen of the house), her baby sister."

As it turned out, Santana-Ha wasn't the only mom out there looking for children's clothing that reflected her child's background. Poquito Spoiled quickly gained a devoted and ever-growing following. And although customers loved the infants' and toddlers' tops, they wanted more - more clothing for boys, tops for older boys and girls, and mommy-and-me options.

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