Applied DNA to provide CertainT services to WestPoint Home

07 May '18

2 min read

Courtesy: Applied DNA

Applied DNA Sciences, Inc., has signed a multi-year license agreement with WestPoint Home, LLC, a premier US textile manufacturing firm, to provide CertainT platform services for their hospitality bedding and textile goods. Applied DNA is a provider of molecular technologies for supply chain security, anti-counterfeiting, and anti-theft technology.

Under the terms of the agreement, WestPoint Home has been granted the exclusive right to use Applied DNA’s CertainT platform for its collection of blended duvets, towels, sheets, pillow cases, bed skirts, shams, and decorative pillow products sold for hospitality in Canada, Mexico, and the US. Also under the agreement, WestPoint Home has been granted non-exclusive global CertainT platform rights for various hospitality opportunities. WestPoint Home will use Applied DNA’s CertainT platform from start to finish – assuring that any of its hospitality textile products using PET and recycled rPET contain the original source raw materials.

As part of the platform, Applied DNA’s molecular tags are embedded into the source materials that create polyester (PET) and recycled polyester (rPET) fibre – with no impact on fibre’s performance or quality. CertainT-tagged textiles can be forensically authenticated by detecting this molecular tag in both PET and rPET fibre – ensuring its authenticity and origin.

Normand Savaria, president and CEO of WestPoint Home said, “Our partnership with Applied DNA adds to our already extensive assortment of environmentally sustainable products and processes. As leaders in supply chain transparency and accuracy we are excited to be adding the CertainT platform and technology to our product offerings.”

James Hayward, president and CEO of Applied DNA said, “The CertainT platform helps WestPoint Home produce innovative products utilising an efficient and trusted traceability system with a fair return. Differentiating their brand throughout the hospitality industry through use of our CertainT trademark will confirm to the wide variety of clientele within this special market that the products comply with our supply chain platform and are verifiably made from recycled fibres.” (GK)

Fibre2Fashion News Desk – India

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