• Linkdin
Maximize your media exposure with Fibre2Fashion's single PR package  |   Know More

Indian home textiles manufacturer Bella Casa on expansion spree

09 Apr '21
3 min read
Pic: Bella Casa
Pic: Bella Casa

Bella Casa Fashion & Retail Ltd (BCFRL), one of India’s largest manufacturers and distributors of chic home textile products and designer ethnic wear, is expanding two existing plants, and adding one new facility bringing in employment opportunities for additional 1,000 people. The expansion would involve a total investment of ₹65 crore.

The Jaipur- based company said the entire investment plan will be funded through its internal accruals only. With a 550,000 sq ft manufacturing facility in Jaipur, the company's production has doubled from six million units to 12 million units per annum.

The company has a ₹500 crore capacity for producing both apparels and home furnishings.

In 2020, as the COVID-19 pandemic struck, the company quickly began to revamp its operations in order to sustain itself through tough times. As a campus thriving with 2,500 people churning out 20,000 units a day and a major expansion programme in progress came to a screeching halt, the company pivoted strategies, gauging the market need. With the urge to help the community as well as keep up the business continuum, Bella Casa reached out to state hospitals and state health departments offering support through production of essentials. By April 2020, a part of the factory was reopened and Bella Casa produced bedsheets, pillow covers, PPE kits and face masks for supply in Rajasthan, Gujarat, Punjab, Jharkhand, and West Bengal.

"We have been consistent with our CAPEX for the last 10 years. Even this year when COVID-19 struck, we are grateful to be expanding the capacity and taking the total capacity to 1 million units/month (from 5,00,000 units/month in FY20). While adding the production capacity, we are equally optimistic with our distribution and are now taking our brand to 400+ districts from 300+ districts at present," said Bella Casa CEO Saurav Gupta.

"We have also devoted great efforts in innovative marketing along with offering top quality products to our customers. We recently onboarded Shraddha Kapoor as our brand ambassador and are in process of executing many innovative marketing plans for the growth of the brand," he added.

The company announced its quarterly results in January 2021 stating it to be the best third quarter for the company since its inception. 3Q FY21 consolidated constant currency sales increased by 39 per cent year-on-year to ₹53.68 crore and consolidated net profit and EPS (without exceptional items) increased by 69 per cent year-on-year to ₹4.01 crore and ₹3.5 per share, respectively.

Going forward, as the market conditions improve even further, the company plans to focus on its new product launches and enhanced distribution to build on the growth momentum. Overall, the company plans to become more agile, increasing the pace of innovations, enhancing the go-to-market approach, and in the process continue to outperform the market and deliver industry-leading returns.

Fibre2Fashion News Desk (RKS)

Leave your Comments

Esteemed Clients

TÜYAP IHTISAS FUARLARI A.S.
Tradewind International Servicing
Thermore (Far East) Ltd.
The LYCRA Company Singapore  Pte. Ltd
Thai Trade Center
Thai Acrylic Fibre Company Limited
TEXVALLEY MARKET LIMITED
TESTEX AG, Swiss Textile Testing Institute
Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)
Taiwan Textile Federation (TTF)
SUZHOU TUE HI-TECH NONWOVEN MACHINERY CO.,LTD
Stahl Holdings B.V.,
Advanced Search