'Expand home textiles export to non-traditional markets'

16 Apr '14

2 min read

Indian home textile manufacturers and exporters should do some extra work and expand their exports to non-traditional markets, Textiles Secretary Zohra Chatterji has said.

In her address after inaugurating the third edition of Home Expo India 2014 in Greater Noida, Ms. Chatterji said some extra work needs to be done for expanding export base to such non-traditional markets that have considerable buying powers and the standard of living is rising.

The size of such markets may not be as big as the traditional US and European markets, but some extra efforts is needed for expanding to markets in the Central Asian, Southeast Asian, West Asian and Latin American regions, she said.

She informed that the export of furnishings, floorings and textiles have grown by 27.45 percent during the last few years.

She suggested that exporters need to divert their attention to those markets where additional efforts are needed, as such markets can provide safe ground during difficult times in future.

The four-day long Home Expo India 2014 is focusing on display of products from the northern state of Jammu & Kashmir. The state is known for specialized kind of floorings and furnishings. The state also has textiles which are typical for their colour scheme, designs and presentation.

At the expo, said to be Asia’s largest exhibition of home and lifestyle products, more than 350 companies are displaying their textiles, furnishings, floorings and other products.

Buyers from Germany, France, Italy, Sweden, the US, the UK, Australia, as well as from other countries, including the CIS countries, Asean nations and Latin American region are expected to visit the expo.

Fibre2fashion News Desk - India

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