Welspun debuts hygro-cotton technology based home textiles

17 Aug '16

1 min read

Welspun has recently launched a range of bedsheets and towels based on the hygro-cotton technology, with innovative features.

So, while the bedsheets regulate temperature in the range of three degree celsius, the towels augment absorption and softness with each wash.

While speaking to the media, Subrata Pal, head - domestic business, Welspun Global Brands said, "The hygro cotton technology helps us produce towels that grow more fluffy and soft with each wash and turn more absorbent.”

“The bedsheets on the other hand control temperature in the range of three degrees plus or minus, wherein keeps it is warm when the external temperature is cold and cools inside when the external temperature is hot," Pal added.

Welspun is also aiming a 25 per cent share in sales to come from its domestic home textiles business by 2020 as against the current 5 per cent, driven by product innovation, organic and inorganic growth.

Pal also shared the possibility of launching its UK based brands Kingsley and Christy to India in the near future, besides acquiring other brands. (AR)

Fibre2fashion News Desk - India

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