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Luxury sector urged to rethink on seasonality, discounting
18 May '20
2 min read
Pic: Shutterstock
A consortium of luxury retailers, including Harvey Nichols, Liberty London and Selfridges, recently called on the sector to delay end-of-season promotions to January for autumn/winter collections and to July for spring/summer. In an open letter, it called on the industry to consider offering a more balanced flow of deliveries throughout the seasons.
“Recently a group of us from across the global fashion industry, from chief executives to buyers and creative directors, came together in a series of conversations with a shared vision; to discuss ways in which our business needs to transform,” the letter read.
“We agreed that the current environment although challenging, presents an opportunity for a fundamental and welcome change that will simplify our businesses, making them more environmentally and socially sustainable and ultimately align them more closely with customers’ needs,” it said.
“We hope to achieve this by adjusting the seasonality and flow of both womenswear and menswear goods, starting with the autumn/winter 2020 season,” it said.
Signatories include Acne Studios chief executive Mattias Magnusson, Liberty buying director Sarah Coonan, Mytheresa president Michael Kliger, and Brown Thomas fashion director Shelley Corkey. Other initiatives include reviewing and adapting fashion shows, less fabric and inventory waste and utilising digital showrooms.
“Recently a group of us from across the global fashion industry, from chief executives to buyers and creative directors, came together in a series of conversations with a shared vision; to discuss ways in which our business needs to transform,” the letter read.
“We agreed that the current environment although challenging, presents an opportunity for a fundamental and welcome change that will simplify our businesses, making them more environmentally and socially sustainable and ultimately align them more closely with customers’ needs,” it said.
“We hope to achieve this by adjusting the seasonality and flow of both womenswear and menswear goods, starting with the autumn/winter 2020 season,” it said.
Signatories include Acne Studios chief executive Mattias Magnusson, Liberty buying director Sarah Coonan, Mytheresa president Michael Kliger, and Brown Thomas fashion director Shelley Corkey. Other initiatives include reviewing and adapting fashion shows, less fabric and inventory waste and utilising digital showrooms.
Fibre2Fashion News Desk (DS)
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