WARRENDALE, Pa., April 18, 2017 (GLOBE NEWSWIRE) Today, rue21, Inc. (www.rue21.com), a leading specialty apparel retailer, announced the launch of their new, visual virtual stylist powered by mode.ai (www.mode.ai) on Facebook Messenger, offering customers a personalized, interactive and conversational shopping experience via Messenger. The rue21 virtual stylist is one of the first to integrate Messenger’s new Chat Extensions feature, unveiled today at the 2017 F8 Developer Conference, which allows users to interact with the virtual stylist in group and 1:1 message threads with friends.
“We’re thrilled to be one of the first retailers to use this new feature and we have a great partner in mode.ai,” said Brett Trent, Chief Marketing Officer at rue21. “This virtual stylist will allow our customer to have an engaging, personalized experience with just a few clicks.”
Created by mode.ai, the rue21 style bot will give users a visually rich shopping experience via Messenger. Features include image-based visual styling suggestions; color, and price search filters; size personalization; styling inspiration, and more. rue21 is also one of a small handful of retailers to integrate Messenger’s new chat extension feature into their bot, allowing users to chat and shop in groups.
“mode.ai is very excited to partner with rue21 to power the rue21 virtual stylist on Messenger,” said Karen Ouk, SVP of Business Development at mode.ai. “Our new, visual AI technology facilitates highly personalized, conversational shopping over messaging. We look forward to working closely with rue21 to enhance the online shopping experience for their customers.”
At rue21, a leading specialty retailer, we put our customers first by bringing them the latest styles and providing an extremely great value to everyone, anywhere. We inspire our customers to feel confident in fashion that empowers self-expression, allowing them to own their style.
mode.ai is in the business of building AI-powered visual bots for retailers (B2B2C offering). We offer an innovative conversational commerce channel on messaging platforms, using artificial intelligence and computer vision.
Textiles | On 29th Apr 2017
European Union (EU) rules are needed to oblige textile and clothing...
Apparel/Garments | On 29th Apr 2017
The forecast for operating income growth in the US over the next 12...
e-Commerce is still evolving fast with constant flux and surprises
Gem Enviro Management Pvt Ltd
There are no significant differences between virgin yarn and PET recycled...
Key Textile Accessories Private Limited
Chinese imports are destroying the supply chain
Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...
About one in every 20 patients picks up an infection while hospitalised....
Technical Absorbents Ltd
Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...