Home / Knowledge / News / NASDAQ GlobeNewswire / CORRECTION: rue21 launches virtual stylist powered by mode.ai on Messenger
CORRECTION: rue21 launches virtual stylist powered by mode.ai on Messenger
19
Apr '17

WARRENDALE, Pa., April 18, 2017 (GLOBE NEWSWIRE) Today, rue21, Inc. (www.rue21.com), a leading specialty apparel retailer, announced the launch of their new, visual virtual stylist powered by mode.ai (www.mode.ai) on Facebook Messenger, offering customers a personalized, interactive and conversational shopping experience via Messenger. The rue21 virtual stylist is one of the first to integrate Messenger’s new Chat Extensions feature, unveiled today at the 2017 F8 Developer Conference, which allows users to interact with the virtual stylist in group and 1:1 message threads with friends.

“We’re thrilled to be one of the first retailers to use this new feature and we have a great partner in mode.ai,” said Brett Trent, Chief Marketing Officer at rue21. “This virtual stylist will allow our customer to have an engaging, personalized experience with just a few clicks.”

Created by mode.ai, the rue21 style bot will give users a visually rich shopping experience via Messenger. Features include image-based visual styling suggestions; color, and price search filters; size personalization; styling inspiration, and more. rue21 is also one of a small handful of retailers to integrate Messenger’s new chat extension feature into their bot, allowing users to chat and shop in groups.

“mode.ai is very excited to partner with rue21 to power the rue21 virtual stylist on Messenger,” said Karen Ouk, SVP of Business Development at mode.ai. “Our new, visual AI technology facilitates highly personalized, conversational shopping over messaging. We look forward to working closely with rue21 to enhance the online shopping experience for their customers.”

ABOUT RUE21
At rue21, a leading specialty retailer, we put our customers first by bringing them the latest styles and providing an extremely great value to everyone, anywhere. We inspire our customers to feel confident in fashion that empowers self-expression, allowing them to own their style.

ABOUT MODE.AI
mode.ai is in the business of building AI-powered visual bots for retailers (B2B2C offering). We offer an innovative conversational commerce channel on messaging platforms, using artificial intelligence and computer vision. 

(This story has not been edited by Fibre2Fashion staff and is published from a syndicated feed.)


Must ReadView All

Textiles | On 29th Apr 2017

EU rules needed to curb textile worker exploitation: MEPs

European Union (EU) rules are needed to oblige textile and clothing...

Apparel/Garments | On 29th Apr 2017

US retail operating growth to be 1.5-2.5% in 2017: Moody's

The forecast for operating income growth in the US over the next 12...

Textiles | On 29th Apr 2017

Slight drop in Unifi 2017 Q3 sales

The net sales of Unifi Inc., one of the world's leading innovators in ...

Interviews View All

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X