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Clothing brand Drykorn selects Centric PLM suite
01
Mar '18
Clothing brand Drykorn selects Centric PLM suite
Drykorn, the German clothing brand known for its progressive metropolitan style, has selected Centric Software to provide its Product Lifecycle Management (PLM) solution. Centric Software provides innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, and consumer goods companies to achieve strategic digital transformation goals.

Florian Reusch, chief digital officer at Drykorn said, “The company outgrew its existing systems for managing merchandise planning and product development. We were working with a combination of Excel spreadsheets, email, word documents, PDFs, and a PDM system which our needs had outpaced. Information was distributed across different formats and channels, which made it difficult for people to access the data they needed. There was no centralised database, and our existing system was not set up to handle timelines, merchandise planning, or workflows.”

“We used to just produce two big collections a year, but now the market demands more segmented collections within smaller windows. Every time we did a pre-collection or a trend update, it had to be handled using a new set of documents and spreadsheets. This created a lot of inefficiency and trouble for our product development teams,” he added.

Reusch said, “Creative product design and development are the foundation of our enterprise and we need the right tools to help people involved in those areas in order to support our future growth. We anticipate having more transparency and streamlining our operations, making it possible for everyone to access the correct information instantly from a centralised database.”

Drykorn spent two years carefully evaluating PLM solutions and Centric Software immediately won favour with their teams.

Christian Oertel-Korfhage, from Drykorn’s IT team said, “After the first Centric presentation, people were so excited by it they said, ‘When can we start?’ The interface is modern and easy to understand, with a very strong IT platform behind it. Centric offers everything we wanted from a PLM system. Centric’s customer references are very convincing, as they include some of the biggest players in our market. Also, Centric is extremely communicative with customers about the latest updates and trends in the industry.” (GK)

Fibre2Fashion News Desk – India


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