Interviews
News Flash
Sports fashion brand Bjorn Bjorg selects Centric PLM suite
27 Apr '20
2 min read
Pic: Centric Software
The Bjorn Bjorg has selected Centric’s product lifecycle management software (PLM) as the backbone technology for all of its product-related activities. Centric provides innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, consumer goods, and home decor companies to achieve strategic and operational digital transformation goals.
Björn Borg is sports fashion brand for people who want to be active and attractive. The brand has a distinctive identity and a strong position in established North Europe in its dominant product area, underwear, while rapidly growing other sportswear product lines. With five product areas and sales in around 20 markets, it is essential to have consistent, long-term collaboration.
“Data accuracy, communication, and transparency are at the core of their decision to team up with Centric to support their aggressive growth strategy. With positive growth, higher demands on transparency and financial control, we outgrew our old PLM system. We had several manual processes and issues with data accessibility. We switched to Centric PLM for a seamless end-to-end workflow with greater visibility, leading to smarter and more strategic product decisions. We’re going for the most advanced and complete solution as possible,” Mija Nideborn, designer and development director at Björn Borg said in a Centric press release.
Centric PLM combines all product-related data into one easy to use solution. Teams can collaborate all over the world, identify top performing products and gain visibility on margins.
“We’re improving ways of working and adopting best practices from the insights Centric PLM gives us. We want to be more effective as an organisation and we want to be more reliable to our external partners. We see Centric as a business partner rather than a software vendor. Not even three months after signing, the Björn Borg team is live with Centric PLM. We’re able to rely on accurate data in real time, allowing us to make quicker and better business decisions and meet our high growth targets,” Nideborn said.
“We are excited that Björn Borg has chosen Centric PLM as the best fit for their digital transformation needs. We look forward to partnering with Björn Borg in their ambitious growth strategy,” Chris Groves, president and CEO of Centric said.
Björn Borg is sports fashion brand for people who want to be active and attractive. The brand has a distinctive identity and a strong position in established North Europe in its dominant product area, underwear, while rapidly growing other sportswear product lines. With five product areas and sales in around 20 markets, it is essential to have consistent, long-term collaboration.
“Data accuracy, communication, and transparency are at the core of their decision to team up with Centric to support their aggressive growth strategy. With positive growth, higher demands on transparency and financial control, we outgrew our old PLM system. We had several manual processes and issues with data accessibility. We switched to Centric PLM for a seamless end-to-end workflow with greater visibility, leading to smarter and more strategic product decisions. We’re going for the most advanced and complete solution as possible,” Mija Nideborn, designer and development director at Björn Borg said in a Centric press release.
Centric PLM combines all product-related data into one easy to use solution. Teams can collaborate all over the world, identify top performing products and gain visibility on margins.
“We’re improving ways of working and adopting best practices from the insights Centric PLM gives us. We want to be more effective as an organisation and we want to be more reliable to our external partners. We see Centric as a business partner rather than a software vendor. Not even three months after signing, the Björn Borg team is live with Centric PLM. We’re able to rely on accurate data in real time, allowing us to make quicker and better business decisions and meet our high growth targets,” Nideborn said.
“We are excited that Björn Borg has chosen Centric PLM as the best fit for their digital transformation needs. We look forward to partnering with Björn Borg in their ambitious growth strategy,” Chris Groves, president and CEO of Centric said.
Fibre2Fashion News Desk (GK)
Popular News
Leave your Comments
Editor’s Pick
Jason Kent
British Textile Machinery Association (BTMA)
Aleksandre Akhalkatsishvili
Label - Aleksandre Akhalkatsishvili
Esteemed Clients
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
