Home / Knowledge / News / PLM/ERP Solutions / Womenswear firm Lily Brand selects Centric PLM suite
Womenswear firm Lily Brand selects Centric PLM suite
03
Feb '18
Womenswear firm Lily Brand selects Centric PLM suite
Lily Brand, the fast-growing womenswear brand from China, has selected Centric Software to provide its Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, and consumer goods companies to achieve strategic and operational digital transformation goals.

Lily Brand opened its first shop in Shanghai in 2000. Today, more than 700 Lily Brand stores are in business in China, covering 300 cities. There are also almost 70 Lily Brand retail outlets in international markets including Russia, Saudi Arabia, Thailand, Singapore, and Kuwait. This rapid growth brought organisational challenges, and Lily Brand started looking for a PLM system to standardise merchandise management and improve efficiency across the brand.

Liu, CIO at Lily Brand said, “We needed to set up a well-coordinated management platform for our business colleagues that could cover planning, design and R&D. With the implementation of projects, we wanted to transform our R&D process. Second, we wanted the process of R&D to become more visible and controllable. Finally, it is important for us to retain and pass on our core ideas by establishing a basic library. We believed that PLM platform would help keep the identical standard throughout the business scope and boost our internal and external coordination efficiency.”

After an in-depth consideration of several PLM solution providers, Lily Brand selected Centric Software. Lily Brand will begin implementing Centric 8 PLM in 2018 and expects to see significant benefits across a variety of areas.

Liu said, “Centric PLM is not just a normal IT program – choosing Centric is a crucial part of our digitalisation strategy that will optimise merchandise management and product design. We need a real digital transformation, not directly moving the current workflow from offline to online systems, but optimising our business processes and organisational structure to achieve internal and external coordination and efficiency.”

Chris Groves, president and CEO of Centric Software said, “We would like to welcome Lily Brand as our latest customer in China. Lily Brand is a fast-growing and exciting brand producing clothing in the competitive young women’s fashion sector, and we are proud to be part of their future plans. We look forward to working with the team from Lily Brand as they begin implementing Centric PLM and seeing a positive impact on data access and efficiency.” (GK)

Fibre2Fashion News Desk – India


Must ReadView All

Indian govt relaxes cabotage rule for cotton transport

Textiles | On 25th May 2018

Indian govt relaxes cabotage rule for cotton transport

The Government of India has relaxed cabotage rules for transportation ...

Courtesy: Teejay Lanka

Textiles | On 25th May 2018

Teejay Lanka doubles production capacity at Indian mill

Teejay Lanka, one of Sri Lanka’s largest textile manufacturers, has...

Courtesy: Messe Frankfurt/Yarn Expo Autumn edition

Textiles | On 25th May 2018

Yarn Expo Autumn 2018 scheduled earlier

Over 500 exhibitors are expected at the Yarn Expo Autumn 2018, being...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search