AATCC 2020 C2C student competition winners declared

02 Jun '20

2 min read

Rosemary Leger

AATCC, a not-for-profit association, has announced the winners of the 2020 AATCC C2C Student Merchandising Competition. AATCC received 15 entries, with 37 students participating from 8 colleges and universities. Rosemary Leger from University of Rhode Island was ranked 1st and awarded $1350 and one-year free of AATCC student membership.

This year’s theme was “Everlasting Style.” Students were challenged to develop a business model, determine a marketing strategy, and create merchandising tools and products for an integrated apparel line for office/work attire that is timeless in terms of sustainability, quality, and style. Students were once again asked to access educational resources, so they could highlight at least one AATCC test method and why it was important to their product line.

Rosemary Leger is pursuing a master of science in textile science at the university of Rhode Island. “The competition brought to light the importance of thoughtfully investing both knowledge and heart into every single detail of a new product or brand launch. Additionally, understanding the business gap is key to success in a niche market,” Leger said in a press release.

Brianna Giarraputo, a senior at Thomas Jefferson university studying fashion merchandising and management stood 2nd and was awarded $850 from AATCC and one-year free of AATCC student membership.

The student group of Leah Borelli, Galilea Montero, Mackenzie Price and Alexandra Savino were 3rd and awarded $300 from AATCC and one-year free of AATCC student membership. Prize money was split between team members.

Fibre2Fashion News Desk (JL)

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