Canada Goose appoints Baker as president of N American biz

18 Jun '20

2 min read

Carrie Baker

Canada Goose, a manufacturer of performance luxury apparel, has announced the appointment of Carrie Baker as president, North America and Kara MacKillop as chief of staff and EVP people & culture, reporting to Dani Reiss, president & CEO. Baker joined the company in 2012, and she has proven herself a dynamic strategist with an entrepreneurial spirit.

Baker has a passion for solving key business issues. She has helped guide the organisation through a period of exponential growth, during which the company has transformed into a globally recognised brand. Most recently serving as EVP, chief of staff and chief communications officer, in this newly created position, Baker will now oversee all marketing and commercial operations in North America, responsible for the brand's growth strategy in the region, driving demand and customer engagement.

MacKillop joined the company in 2014 as VP human resources and has served as an inspirational leader with a passion for driving employee engagement and the unique culture that defines Canada Goose. She will continue to be responsible for people & culture, and in her new role as chief of staff, will assume strategic projects for the office of the CEO, corporate citizenship and serve as the liaison to the board of directors.

"I am thrilled to appoint Baker to the role of president of our North American business and name MacKillop as chief of staff," Dani Reiss, president & CEO, Canada Goose, said in a press release.

Baker has proven herself to be an exceptional leader, authentic storyteller and a trusted advisor on matters across all areas of the business. MacKillop’s strategic thought-leadership and talent for developing great teams has proven invaluable to the growth of our business. I look forward to all they will accomplish in their new roles.”

In addition to helping steer the company through its successful IPO, Baker led the development and recent launch of the company's sustainable impact strategy, and its corporate citizenship initiatives, including the Canada Goose resource centres programme and project Atigi, a social entrepreneurship created to celebrate Inuit craftsmanship.

Fibre2Fashion News Desk (JL)

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